Hey, I’m Patti!
I’m a marketing professional with over 11 years of experience in B2B and DTC business models, specializing in creating strategic, conversion-driven content across multiple platforms to drive engagement and growth.
Hey, I’m Patti!
I’m a marketing professional with over 11 years of experience in B2B and DTC business models, specializing in creating strategic, conversion-driven content across multiple platforms to drive engagement and growth.
Patti has embraced the changes of brand voice and design and has been a big champion of establishing the new guidelines across all major digital communications channels to engage with our customers
12 Days of Deals campaign
Notable kpi’s
Sales up 67% YoY
“Find your store”
clicks up 78%
Users up 84%
Traffic up 60%
Transactions up 47%
12 Days of Deals promotion: SMS
In order to comply with our SMS terms and conditions and CASL laws, a dedicated keyword was created for customers to opt in for daily emails during our 12 Days of Deals promotion.
Notable kpi’s
Users up 393%
Traffic up 72%
Transactions up 285%
Notable kpi’s
Users up 393%
Traffic up 72%
Transactions up 285%
bootlegger evergreen welcome journeys
In May, 2024, we updated our welcome journeys to update creative, copy and the promotional offers.
Notable kpi’s
Conversion rate up 202% | Revenue up 72%
SUBJECT LINE: Wow! Thanks for signing up.
PRE-HEADER: Welcome to Bootlegger. Let’s get you started with 10% off.
BOXING WEEK PAID MEDIA ADS
*Performance December 17 – 23, 2024
Notable kpi’s
Users up 246% | Traffic up 199% | Revenue up 101%
