Welcome to the new site!
With a new site and new, exciting things for 2025, I’m over the moon about sharing my life with you!
As you know, I’m a wedding stationery designer located in Winnipeg, Manitoba, Canada! Let’s be honest, I’ve tried to start a blog so many times, but I haven’t followed through. A 2025 goal of mine is to commit to regular updates. I want to share the exciting, beautiful weddings I get to work on and stories about my life!
a fresh start for 2025
If you’ve been following me for a while, you probably know a little about me, but I want to be an open book this year! Like many solopreneurs, I’ve struggled with balancing what to share versus keeping some things private. They say it’s best to show the person behind the business, and that’s my goal! Truthfully, I’m not comfortable in front of the camera—I’ll always choose faceless posts over a full-face selfie (yep, I’m shy!). But this year, I’m stepping out of my comfort zone to share more.
a bit about me
Describing who I am is no small feat. I’m a lot of things! I’m a mom to two amazing boys, 10 and 8, and a wife to the most incredible guy in the world.
This fam-jam keeps me unbelievably busy. Between the day-to-day hustle, hockey rinks, football fields, family visits, and scheduling playdates, my days are full—and I wouldn’t have it any other way. Growing up, my two siblings and I played tons of sports. My parents never missed a game, and I want to create those same memories for my kids. Sure, it means I’m busy almost every day, but I know these moments will be gone in a blink, and I don’t want to miss a second.
My Football Star
My older son, J, is an amazing defensive player. This lanky kid can take down opponents twice his size with one hand—it’s wild. I have so many videos of him owning the field. He loves football, and I hope he sticks with it because he’s incredible.
My Hockey Champ
My younger son, L, plays hockey and couldn’t make me prouder. Even though he didn’t make the A1 team, he didn’t let it bring him down. His growth as a player this year has been astounding. He gives it his all and leaves everything on the ice. Plus, he plays with his best friend, which makes it even more fun!
My Other Half
I met my husband while working for Ticketmaster. It was one of those “not looking for love” moments—until he walked in. He probably thought I was a weirdo…until he didn’t (or maybe he still does). We’ve been married for 12 years, and I can’t wait to spend decades more together. He’s my biggest supporter, ally, and occasional pain in the butt (especially when he nags me to rest and avoid burnout…and he’s right).
the 9-to-5
Balancing the 9-to-5 and My Business
Yes, Asarye Paperie + Studio is a part-time business, but make no mistake—it’s as valid as any full-time venture. I’ve found a perfect blend between my office job, family commitments, and business. Why mess with success?
I work as the Marketing Coordinator for Bootlegger, and I can’t explain how much I love it (and not just because my boss might read this 😅). My job lets me combine creativity, organization, and even math—it’s the perfect mix! In my two years here, Bootlegger has evolved so much, and I’m excited to see what 2025 brings.
A Day in the Life
As the Marketing Coordinator, I touch so many different channels: daily eblasts, SMS, paid media, etc. But it’s not just about the day-to-day; we’re always planning ahead. In December, we’re already deep into planning for Summer 2025. The images you see here are from our Winter 2024 campaign, shot at the Fairmont Winnipeg and around downtown Winnipeg. While we shot in September, our designers worked magic in post-production to add wintery vibes.
Bootlegger is one of five clothing brands I work with. Over the past year, I’ve supported Suzanne’s Fashions and managed billing and invoicing for our entire marketing department. I got to build a robust Excel file for our billing projects—nerdy, I know, but so satisfying!
how asarye paperie got started
It’s the classic tale: I planned my wedding, designed my stationery, and fell in love with the process. Growing up, I was always an artist, but I thought art should stay a therapeutic hobby. I didn’t want to risk losing my love for it by turning it into a career. Big LOL at that now.
The Journey
I started at the University of Manitoba, pursuing psychology, but it wasn’t the right fit. I then trained to become a paramedic, graduated, and was fully licensed. While waiting for a position, I worked as an advertising assistant at McDiarmid Lumber and fell in love with marketing. I stayed, got promoted, and eventually moved to B.A. Robinson until I had my kids.
Like many parents in Manitoba, I struggled to find daycare, so I opened a licensed home daycare, which I ran for nearly seven years. As my kids grew older, I launched Asarye Paperie + Studio on November 15, 2019, by signing up for the 2020 Wonderful Wedding Show.
Fast forward to today: I celebrated five years in business this year! The past two years have brought incredible growth and ideas that I can’t wait to explore in 2025. This site, my business, and my direction are all evolving, and I’m so excited to work with amazing couples in the coming year!